Rich Christiansen - Rich Christiansen - Parallel Entrepreneur

Rich Christiansen

Looking for stories about success? You’ve come to the right place.

Rich describes himself as “a perfectly good business executive, turned entrepreneur.”

Before becoming an entrepreneur, he was a skilled executive and market innovator in the corporate world.  He was general manager at both Mitsubishi Electric and After 20 years in the technology industry, he discovered that his true passion and talent is in launching start-up companies.

Rich has founded or co-founded 33 businesses. These ventures were bootstrapped with just $5,000 to $10,000 of starting capital. Eleven of those businesses were miserable failures, but 12 have became wildly successful multimillion-dollar businesses. Rich has identified The Zig Zag Principle as his secret formula for optimizing success while minimizing failure.  It is also his methodology for setting goals and living a happy, healthy life.

Using this principle, Rich is having a blast building, managing, and selling his own compilation of start-up companies. He states, “I am not sure it should be legal for one individual to have this much fun.” 

The Zigzag Principle is a part of every facet of Rich’s life—including his personal, professional and family life. He even teaches and empowers his own children to apply the principles to build their own successful businesses.

When the family’s not starting a new venture, the Christiansens enjoy cruises, travelling the world, and spending time outdoors. They recently returned from Nepal after trekking in the Himalayas together. Rich is committed to his beautiful wife, five wonderful sons, and Nepalese daughter.  They live in the spectacular mountains of Utah.

Rich received both his bachelor’s degree in electronic engineering technology and a master’s degree in business administration from Brigham Young University.  He is passionate about educating youth in third-world countries.  He has set the personal goal to help educate 1,000 young men and women before he turns 50.

Books by Rich Christiansen

The Zig Zag Principle

Author Rich Christiansen tells it like it really is. Getting to the top in business, or life, isn't a straight shot. Christiansen shows how to embrace the obstacles proving that maybe the direct route isn't necessarily the best way after all. Christiansen's considerable business management experience, numerous startup ventures, and successful family life provide the mastery behind the words.

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Contact Info


Storm Group
702 E 1910 S # 3
Provo, Utah 84606-6230 US

+1 855-944-9242